![]() Values often suggest how people should behave, but they don’t accurately reflect how people do behave. Cultural diversity and equal opportunities for all people are valued in the U.S., yet the country’s highest political offices have been dominated by white men. ![]() Marital monogamy is valued, but many spouses engage in infidelity. Fulfilling a society’s values can be difficult. ![]() In contrast, many other cultures are collectivist, meaning the welfare of the group takes priority over that of the individual. also has an individualistic culture, meaning people place a high value on individuality and independence. Shaped by this value, individuals spend millions of dollars each year on cosmetic products and surgeries to look young and beautiful. Children represent innocence and purity, while a youthful adult appearance signifies sexuality. Values shape a society by suggesting what is good and bad, beautiful and ugly, sought or avoided.Ĭonsider the value that the U.S. In other cultures, success may be tied less to wealth and more to having many healthy children. Underlying this belief is the American value that wealth is important. citizens may believe in the American Dream-that anyone who works hard enough will be successful and wealthy. Individual cultures in a society have personal beliefs, but they also shared collective values. Values are deeply embedded and are critical for learning a culture’s beliefs, which are the tenets or convictions that people hold to be true. Most cultures in any society hold “knowledge” (education) in high regard. Value does not mean monetary worth in sociology, but rather ideals, or principles and standards members of a culture hold in high regard. The first, and perhaps most crucial, elements of culture we will discuss are values and beliefs.
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